Riding for Focus explores and tracks how cycling can positively affect student learning, health, and wellbeing with a focus for those with learning differences such as ADHD. The school-based program is designed to provide schools with everything they need to get middle school students riding, including a turnkey physical education curriculum, comprehensive teacher training, and a fleet of bike and safety equipment. Riding for Focus provides a combination of cycling, fitness, and academic performance, all while instilling a lifelong passion for cycling for students who participate in the program.